How we turned everyday problem-solving into social pride?
(Pitch winning strategy)
Client: Shark Ninja
Market: Singapore/Malaysia
Launch: 2026
Problem
In the West, SharkNinja is a cultural phenomenon.
Its growth is powered by a feedback loop: people share how the products change their life.
But in Singapore and Malaysia, that loop doesn’t exist.
People rarely share brand experiences, unless something goes wrong.
Insight
In time- and space-scarce Singapore and Malaysia, doing more with less has become a social flex.
People admire smart solutions and everyday efficiency.
