How we turned everyday problem-solving into social pride?
(Pitch winning strategy)
Client: Shark Ninja
Market: Singapore/Malaysia
Launch: 2026
Problem
In the West, SharkNinja is more than a brand.
It’s a cultural phenomenon.
Its growth is powered by a feedback loop: people share how the products change everyday life.
But in Singapore and Malaysia, that loop doesn’t exist.
People rarely share brand experiences, unless something goes wrong.
Insight
In time- and space-scarce Singapore and Malaysia, doing more with less has become a social flex.
People admire smart solutions and everyday efficiency.
There is social value in being practical, smart, and resourceful.
Solution
Our social strategy was:
make doing more with less worth showing off.
We made SharkNinja a platform for everyday problem-solving, where consumers became the heroes and the product was the enabler.
Competitors kept social self-centred, focused on product features.
We shifted the spotlight to the consumer, and the satisfaction that comes from solving something well.
